Monday, March 3, 2008

Creativity Tips: Strategy Is Our Friend

Some of the most creative ads in the world are never seen outside agency walls. Why? Because these brilliant bits of copy and design don't match the campaign strategy.

When you're crafting a message -- whether it's at work or at home, to find a job or sell an idea -- be strategic. Think about the audience. Think about the message. Then come up with a fantastic way to communicate -- with words, pictures or actions.

It's like a game, the old finger puzzle we used to play. The creative and strategic aspects of your project have to work together. Pulling apart simply creates stress.

Your job as a creative genius? Find new ways to push together -- and still push the limits!

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