OK. It's not all about me. And, deep breath now, it's not all about you, either.
It's all about them.
Approximately 98.9 percent of the people we deal with -- from clients to kids -- have the same communications preference:
Be brief. Be quick. Be gone.*
When you're trying to get a message across, consider the audience first. Make sure you're tailoring the message -- and the medium -- to them. My friend Greg has been known to send a text message to his teenager in the next room. It works.
Trust the bunny.**
*Completely stolen line, from a personality profile.
** Modified stolen line, from Rabbit Fumes.
*** Yes. I will eventually do a post on the value of creative theft.
"Trust the bunny."
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