Tuesday, July 21, 2009

Creativity Exercise: Hi Sweetie!

My mother has a saying: Little things amuse little minds.

This may be a little thing, but it amuses me. I was watching the Food Network the other night, and saw a clip where a woman in a candy store picked up the phone and said, "Hi, sweetie." And then I realized: That's the name of her store.

Hi Sweetie TM.

It's perfect. And the next time I'm having a really bad day, I'm going to call -- for the lovely greeting, and the candy!

P.S. Let's make it an exercise. Consider your standard phone greeting, or recorded message. How could you make it sweeter?

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