Tuesday, July 28, 2015

Creativity Tips: End of Retirement

Earlier this year, right after my husband retired, our financial planner sent a document outlining how long our savings could last from first withdrawal until the end of retirement. I am embarrassed to tell you how long I stared at that chart, fighting disappointment over the concept that I had to go back to work in my 90s.

Fortunately, even a dim bulb shines a little light.

I did have the good grace to laugh at myself when the light went on and I finally realized that end of retirement didn't mean I'd be hauling my 90-year-old self up to the office to write ad copy again. I'm still laughing -- the phrase may be my all-time favorite euphemism.

And yet ... consider this: The dictionary defines a euphemism as "a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing."

Has death really become something that even financial planners find too "unpleasant or embarrassing" to discuss? Oy.

Here's my advice: When you're trying to communicate, say what you mean. Choose the right words and use the right words. Should you watch your tone? Certainly. But don't obfuscate.* We have enough trouble understanding each other as it is.

End of retirement. Seriously? You're killin' me.

Scottish proverb -- and one of my mom's favorite sayings. :-)
* Can you use words not everyone knows? If they're the right words, heck yeah. I'm all in favor of expanding vocabularies. 

1 comment:

Jan said...

Hmmmmm. I don't know. Maybe using words not everyone knows is a mistake too. What do you think?