"That's a Gonzo wrap."
Gonzo was the installer who put the siding on. He was an interesting dude -- a stoner look, ponytail, skinny, solid muscles. Smoked a lot of cigarettes, if memory serves me right. He generally worked alone and he worked when he felt like it. We never knew when he'd show up. The job should have taken, maybe, a week. It took a month or more.
The thing is ... we didn't care. Because Gonzo was great. He was fun to talk with on the days he did show up and he loved his work. He took pride in every part of the job. The effort clearly paid off -- years after he put the siding on, workers who had never seen the house before knew without question that Gonzo was the installer.
So, here's my question for you: What's your Gonzo wrap? If we took the name off the writing, the photography, the baking, the strategy, the plumbing, the siding ... would anyone know it was yours?
Think about it. Figure it out. Embrace your inner Gonzo.