This "do not disturb" sign from Embassy Suites is one of the props in my creativity presentation. I love it. Some writer, somewhere, came up with the perfect way to convey an important message (or two) and the brand.
Starbucks did a similar thing years ago, when the company added a legal liability line to the cup sleeves: Careful, the beverage you're about to enjoy is extremely hot.
It's brilliant. Costs no more to print than, Caution. Beverage extremely hot. Yet it says so much more.
These are wonderful examples of seeing and seizing an opportunity -- and both steps are essential to creative success. Today, find an opportunity to make the ordinary extraordinary. And do it!