- It saves you time when I use a phrase that immediately resonates.
- It saves me time developing a headline that simply doesn't warrant hours of creative angst.
Because there is honor among thieves, I'll use "Got Time?" on a blog about stealing creative ideas. I won't use it on a client's brochure.
I also respect the concept that "Possession is nine-tenths of the law." When I steal something, I own it. And it's my responsibility to make it better.
The creative geniuses with the Got Milk? campaign understand. They're delighted with the extra exposure gained through copycats, and even put together this "Got Ripped Off" poster. And, they're stealing their own idea and making it better.
Mike Brown -- who allows me to continually steal his ideas -- is my partner in crime today. Steal some ideas from his post on Plagiarism Fridays!