Tuesday, March 16, 2010

Creativity Tips: Dan Heath on Mission Statements

Watch. Laugh. Learn. Thank Barb for the link. (Thanks, Barb!)


Le Grand Lapin said...

Love it. See also Artist's Statement. Aack!

Mike Brown said...

Interestingly enough, I had to review a variety of initiative statements with a client yesterday afternoon. We were trying to get the language describing its strategic priorities to reflect the company's culture and passion...and not sound like it came from a management book.

When somebody raised the possibility that calling their people "associates" rather than "leaders" in one statement would be better, I had flash backs to this video. Fortunately, the CEO recognized that group editing isn't a great thing.