But I digress. Here's the point: Scent creates a powerful memory. Is there some creative way to add scent to what you're doing and make it more memorable? Consider:
- Lightly spraying perfume on a letter** to a lover. (The classic ideas never go out of style.)
- Baking bread in a house you're trying to sell. (Another classic.)
- Adding aroma words to copy. (You can be talking about the "new car" smell or "napalm in the morning." Details make the difference.)
My grandmother, by the by, didn't smell like vinegar. She smelled like roses.
* Thus, the image from ChemistryLand
**You remember letters. Think any tweets are being saved forever? But again, I digress.