I'm guessing you love words, or you wouldn't be visiting this blog. So, you might think that I added the thesaurus widget a while back because we're all such wonderful word wizards.
I added it because Google Analytics told me that the blog gets a number of hits from people who Google "another word for (something)." The widget fits the CI creative approach, while also being a strategic magnet for new readers.
Which brings us to an interesting exercise/query, based on one person's Google: What's another word for stay?