Creativity Tips: Fork It

Writers are rarely afraid of words. However, I am terrified of Google Ads, and the way it chooses random words out of my posts and then runs corresponding ads on the CI blog.

So, to keep the blog ads relatively clean, I'll just use the word "fork" when I mean, you know ... fork. Hopefully, we'll just get restaurant ads. Anyway ...

I am meeting today with a new client who uses "fork" and "forking" a lot in his conversation. He's totally forking awesome and I like him and think the project is going to be great. However, our first meeting was an interesting experience. The executives I generally work with are older than fork (read that: older than me), and they rarely curse. And they never use that word in front of me.

How did I respond? Take a guess. I'll wait. La-de-da-de da. OK, now I'll tell you. I eventually worked "forking" into my conversation too. Why?

1. It was a strategic choice: I wanted the client to understand that I can speak his language.
2. I wanted the client to know he'd been heard -- parroting conversation is a good way to do that.
   
3. It wasn't a violation of my ethical code: It's possible I've used the word before. Once. Maybe twice.
   

Oh, fork it. Let's be honest. I can curse with the best of 'em. I just generally don't do it in a business meeting. But, if I need to, what the fork?

(One of you should be able to come up with a forking good joke re: eating my words later.)