- You hear an NPR reporter say, "brickmaking in Pakistan," and you think: Wow! That would be a great title for a book. "Brickmaking in Pakistan."
- You notice grammatical errors on billboards.
- You want to fix grammatical errors on billboards with red spray paint.
- You hear the woman in front of you at Starbucks say, "no love lost," and you think: Wow! That would be a great title for a poem. "No Love Lost."
- You think in copy. (If I need to explain this, subtract two from your final score.)
- You think of Thomas Wolfe when someone says, "You can't go home again."
- You understand literary references even when the people who make them don't.
- You hear a child at a funeral say, "I have tears in my heart, but I just can't get them to my eyes," and you write that down immediately, because it's perfect.
- You can write it down immediately, because you always carry a notebook and pen.
- The notebook you always carry is a Moleskine. (You get two extra points for this. And you get three extra points if you notice that I just messed up the parallel structure of my numbering by not starting this with You ... )
There is no special reason for this post. It just wrote itself in my head during a long drive in the rain last week. I think in copy. I think in headlines and paragraphs. I think in book titles.
I think I'm not alone.