My buddy Barb had a good idea a while back, and I've been meaning to mention it. Whenver you find a phrase or a sentence or a paragraph or a post that is absolutely excellent, send it to me. I'll put it on the blog and we'll learn from it.
To start us off, I want to share a post from The Pioneer Woman about her grandmother. It's beautiful. Look at how she uses detail to bring this story to life. Her position on the floor while she watched TV. What shows she watched. The whipped cream on the peaches. The Daily Word connections to her life.
Consider how much she packs into the brief story about her grandfather's closet. Because of the detail, and the honesty, you know exactly how she feels. And, chances are, you've felt that way too. I know I have.
Details make the difference, my friend, whether you're sharing a family story or writing an ad. Make it real and you'll make it memorable.