- Tie the solution back to something the client said or did. "Corporate souls" are more likely to buy the idea if it feels/sounds/looks like their idea.
- Focus on the strategy behind the solution, rather than the creative brilliance. We* have a tendency to jump up and down and say, "Look how creative this is!" Sometimes, the best way to get credit for your creativity is to let others "discover" it.
- Start with the end. Before you unveil the idea, explain what the solution is expected to produce, and why you believe it will work. Get everyone focused on the success ahead, and they're predisposed to like your idea.
*Yes. By "we" I mean me.