So, the phone rings today and a charming woman on the other end wants to ask me a few questions about Victoria's Secret, since I shop there. (To the men on the Creative Instigation team: If you've already heard more than enough, leave now.)
I tell her I'm generally ruled out for market surveys, given my profession. (My writing profession. Stop it.) But, apparently, that didn't matter. What did matter became painfully clear with the first survey question: "May I ask your exact age?"
I gave her my exact age, and she immediately asked if there were any Victoria's Secret shoppers in the household between the ages of 18 and 39.
Excuse me? I just spent money in your store, and now you're telling me I'm too old to matter?
Bad marketing. Baaaaaaaaaaaaad marketing. Do yourself a favor, Victoria. Ask us geezer broads a couple of questions before signing off. You don't have to tabulate my answers. Just give me the impression that you care.
In other words, Victoria, fake it.