Thursday, June 12, 2008

Creative Inspiration: Guppy Love

I have reservations for a Chicago hotel where, in addition to free wireless Internet service*, I can enjoy a free goldfish in my room. Yep, I'm leaving puppy love for guppy love.

The hotel staff will bring the fishy in, feed it, and flush it if it dies. All I have to do is name it, and enjoy it. (And I have great hope that it will survive my visit, despite my goldfish history.)

What a great, fun creative strategy. For very little money, this hotel has created a memorable way to set itself apart.

How can you do that?

*P.S. I won't be needing the wireless Internet. Here's your creativity tip for the day: When you go on vacation, leave your computer at home. You really don't have to be connected 24/7. The world will be waiting when you get back.

P.P.S. While looking for goldfish images, I found Two Little Fishes, a Web site development firm in England. I like their ethical policy. It's another example of how you can set yourself apart.

2 comments:

Le Grand Lapin said...

Jan said: Here's your creativity tip for the day: When you go on vacation, leave your computer at home.

Heretic. I want my money back. (8-))

Nick B said...

Thanks for link. Just in case anyone wants to follow the link the page has moved and is now http://www.twolittlefishes.co.uk/about.php