It's good advice for a journalist or anyone else. When you're creating a work of art -- with words, with paint, with clay, whatever -- never assume that the reader/viewer will understand your message. Find a few first readers, first viewers. See what they see.
Valentine's Day always reminds me of this particular lesson. Years ago, I bought Tom a Paul Simon CD as a Valentine's Day gift. Wouldn't you think this would be romantic?
|You're the one! Perfect for a Valentine!!|
Never assume anything. And marry someone with a good sense of humor!