This could be a case of what my mom would call, Little things amuse little minds. And yet ...
We went to Bob Evans for dinner recently and got a laugh out of the new menu promoting their burgers. It's a little thing, but by simply adding physical interaction to a typically static object, the restaurant chain "grabbed" our attention.
Kate, who's "holding" the burger here, and I ordered what we always order at Bob Evans. Tom, on the other hand, did order a big burger. And I have to say, his meal measured up to the menu!
The creativity tips? Look for ways to add another dimension to your work. And make sure your results deliver on your promise!