I admit it. I subscribe to People magazine. It's expensive, it's shallow and I love it.
As a subscriber, I receive a daily email. I generally just delete these, but here's a subject line that brought a lesson:
PEOPLE: Jessica Alba Gets Married to Cash Warren!
The lesson? Edit better. When possible and appropriate, write in the active tense. This would easily and more effectively be:
PEOPLE: Jessica Alba Marries Cash Warren!
P.S. I know. You're thinking: "Who cares?" I don't care that Jessica married her baby daddy. I do care that we're now using terms like "baby daddy."
P.P.S. Another headline option: Jessica Alba Cashes in on Pregnancy!
But that's so harsh ...