Creativity tips, exercises, and the occasional reminder that you're a freakin' creative genius. Own it! Jan Sokoloff Harness, author of "Look Up: Your Unexpected Guide to Good"
Yes, all true, although most agencies would have called a halt to this before this point. This is where the Creative Brief, which outlines the parameters of the project and the basis for evaluation of the creative deliverable, comes in handy. That way, as you know, the project doesn't end up with multiple personalities. However, there has to agreement on the parameters prior to beginning. There also must be trust between the client and creative provider. You chose them because of their prior work; trust their solution, but verify impact.Michael JohnsonMichael Johnson Creative Company
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