|English breakfast tea? Just the thing!|
So I took another look:
|Huh? Naturally decaffeinated? But it's breakfast tea!|
I don't care if you're writing, designing or talking with your beloved. Remember the First Rule of Communications:
Always think about your audience.
There isn't a single soul in England -- or anywhere else -- who wants decaffeinated breakfast tea. What we do want, at breakfast, is simple:
1. Respect for the fact that we're not fully awake, focused and functioning.
2. Packaging that doesn't require us to be fully awake, focused and functioning to read it.
3. Caffeine, so that we can be fully awake, focused and functioning.
Always think about your audience. Always. Who are you trying to reach? What do they know? What do they want? What do they want to know? What would capture their attention long enough to get them to hear/see/understand your message?
First things first, folks. It's not about you. It's about them. In this case, it's about me and my tea. See what happens when I'm deprived of caffeine? I start blogging again. Be warned. And feel free to make Constant Comments.