Years ago, my uncle owned a tuxedo store on Troost Avenue -- Harold's Formal Wear.
Uncle Harold was a smart cookie. In the Yellow Pages, he listed the store under its actual name and under AAA Tuxedo Rentals. Why? Because if someone needed to rent a tux and looked in the phonebook, Uncle Harold wanted to be first on the list.
What are you doing to be first on someone's list? How can you become the AAA photographer, writer, plumber, IT guru? As we start a new week, consider what you can do to stand out from the crowd. And do it!