Earlier this week, my friend (and this blog's resident cartoonist) Mike Brown rceived an email from the American Heart Association. Here's how it started:
Dear Brown,
This Friday, February 1, is the fifth anniversary of National Wear Red Day. It's the day to wear your favorite red clothes or accessory -- a red blouse, a red dress pin, a fabulous red handbag -- put on red lipstick, or sport a red tie and red socks.
I'd have hit "delete" at Dear Brown. Mike is more patient than I am -- I think he stuck with it until the fabulous red handbag.
Avoid the heartburn. Know your audience. Write to the audience. And please: Sweat the little stuff -- like the programming for names. It really does make a difference.
OK. I will now put down my red pen, because -- marketing mistakes or not -- this is a wonderful cause. And I'll wear my red lipstick tomorrow!
Scratches head, tries to think up some clever comment with "orange" in it.... ah well.
ReplyDeleteI tried to work in Mike's orange socks ... I ended up scratching my head too.
ReplyDeleteFYI for those of you who don't know Mike: At Yellow Transportation, he is known for being a brand cheerleader and wearing orange socks. Yes, Brown wears the corporate color for Yellow -- orange! http://www.myyellow.com/dynamic/services/content/aboutyellow/safety_security/safety.jsp
To see the Fast Company reference that made Orange Socks mandatory, look on the upper right side of this webpage: http://www.mikebrownspeaks.com/
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