So, picture this. You have this job and it's OK, but there's really not much room for creativity. People want the same old, same old, every dang day. You know what I mean?
Then, one fine day, the boss comes in and says, "We need to update the copy people see when they're downloading Firefox."
What can you do? Well, you can write, "Please be patient. The download is in progress." Or, if you're the copywriter for Mozilla, you can say, "Yeah, baby. It's haiku time."
I LOVE creativity in unexpected places. And you know how I feel about haikus. Why don't you write one for me? Right now! 5-7-5. Choose your topic. Summer? Mozilla? Sex on the beach?
(Oooh. You're going to click on that link? You do trust me. I need to work on my reputation ...)